Real Estate Marketing | |
Grow your Referrals
02:05, 2008-Aug-24
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Real Estate Marketing The main purpose of Real Estate Marketing whether through the Search Engine Google, or by using mail-outs, thank you cards, or birthday cards is to sell more homes. Many Realtors are searching and searching for a Golden Goose of Real Estate Marketing. What they have failed to see is if they would turn around and show appreciation to their past customers they would find their customers are the Golden Goose they have been searching for. Most home buyers after the first year can not even remember if their Realtor was a male or female much less remember their name. This is going to make it extremely difficult for them to refer you business. Most Real Estate Marketing tools don't allow you to stay in front of your clients on a personal level. It would be fair to say that 98% of mail is junk, bills, or self-promoting blast mail outs. When a client receives a personal handwritten card it stands out like a thousand dollar bill. Consistent personal cards will guarantee you to be on the top of your customer’s mind which will lead to referrals and those lead to sales. One might say "this all sounds good to stay in front of your customers on a personal level but I have 400 or 500 or even a 1000 past clients and I can't write a card every 45 days to stay in front of them." SendOutCards is an online card company which prints, stuffs, and mails your cards with your Handwriting and your Signature with a real stamp. They even can add gifts to your card such as brownies, cookies, chocolates, gift cards and book! There are over 10,000 cards to choose from and you can even create your own cards. If you have any picture you would like to send someone, just load it on the system, type a message on the front, and they will send it for you. You can send just one card or thousands with the click of the mouse. If you would like any more information or would like to "Test Drive" the system and send a FREE CARD to a past customer or someone you are currently working with click this Real Estate Marketing link and one of SendOutCards representatives will walk you through sending a FREE Card. Eric Anderson Real Estate Marketing-Easy Referrals
11:24, 2008-Aug-18
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The average person knows of 3 home transactions a year. Lets assume one sold 2 homes a month last year to total 24 past clients. The following year one might have the opportunity to receive 72 referrals. The difficult part of gettin them to refer you is the trouble to stay in front of them consistantly on a personal level. Many companies have Real Estate Marketing tools to stay infront of them throughout the year my means of postcards, birthday cards, and Christmas Cards. This is the best way to receive referrals. But there still is a problem. A customer knows when the company mails cards and when the Realtor handwrites and signs them. Again the entire purpose of Real Estate Marketing whether useing the Search Engine Google or handwriting cards is to keep ones name on the forefront of the consurmers mind. If a Realtor contacts a custome every 30 days it could be perceived a pushy, and every 60 days is not often enough. Every 45 days is teh optimum time to contact your referral sources. Real Estate Marketing is all about getting Free Referrals! When one stays in touch on a personal level every 45 days you will be pleasently persistant then and only then will one receive the much covetted referral. One might say "How can I stay infront of everyone I have ever sold a home to and still be actively prospectiong for new home buyers?" The amount of time it takes to write thank you cards and birthday cards can definitely eat away our much precious time. There is a huge need for an automative tool to stay in front of your customers. There are many online Real Estate Marketing tools available today. Thankfully there is a company that can send personal cards that will include your Handwriting and Signature! This is a one stop Real Estate Marketing shop. Not only can it send cards with your handwriting and signature, you can also create your own cards by uploading pictures to the front and inside of any card. They have even simplified sending welcome home gifts. One can also attach anything from a box of brownies and cookies to gift cards or book! This tool not only keeps you on the personal level but also saves time and money. Trent Anderson and Eric Anderson share this amazing tool with Realtors across the country. If you would like to send a free card and test drive the system go to their SendOutCards information page and they will give you a 7 day Free Trial. Eric Anderson Real Estate Marketing- Simple Cards
10:49, 2008-Aug-13
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The average person knows of 3 home transactions a year. Lets assume one sold 2 homes a month last year to total 24 past clients. The following year one might have the opportunity to receive 72 referrals. The difficult part of gettin them to refer you is the trouble to stay in front of them consistantly on a personal level. Many companies have Marketing tools to stay infront of them throughout the year my means of postcards, birthday cards, and Christmas Cards. This is the best way to receive referrals. But there still is a problem. A customer knows when the company mails cards and when the Realtor handwrites and signs them.
We do all the busy work. We stuff the envelope, add postage, and mail the card for you. We print your cards and mail them for you for less than the cost of a greeting card in a regular store! Quality greeting cards purchased in a store normally cost on average $3.00 each. Even if you buy greeting cards in bulk and limit your choice of variety, cards can cost about $2.00 each. With our system, you can send personalized greeting cards for less than $1.00 each! With our automated greeting card sender you can motivate, encourage, uplift and show your appreciation in ways that you never thought possible. Stay on the minds of the people who matter to you. You will be remembered as someone who remembers! Repeat Business
12:56, 2008-Aug-8
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Why, when the people you sell a home to relocate and use a different Realtor? They had a great experience, you found a house in reasonable time, and a price they can afford. A few years past and now they have two kids and need an upgrade. Their conversation will go something like this. "What was the name of our Realtor that sold us this home?" she replies," I'm not sure I don't remember if it was a man or woman." This is a very humorous but sad situation for the old Realtor. They have no idea about the two new kids and the pay raise he has received. This lack of common information is a result of not looking at the customer as a repeat buyer or a referral source but as a one time "Help me pay my mortgage" sale. If they would have only taken the time to notice this is a family with needs and wants they could have seized the opportunity to sell them their second and third home. But this lack of vision plauges many Real Estate Marketing in the marketi today. The average person knows of three home transactions a year. Lets say you only sold ten homes last year. You would have the opportunity for thirty referrals if you stay on the forefront of your clients mind. Most Realtors would finish the year discouraged at their past performance instead of being foucused on the fact they now have ten referral sources and possible repeat buyers. Well, how do I get them to refer me to a friend or family member when the opportunity arises? I'm glad you asked. People will refer business tp people they know, like, and trust. Appreciation wins over self promotion every time. When you genuinely reach out and show your customer appreciation they feel the need to give back and the only way they know how is to refer a friend or family member to you. Since the average person knows of three home transactions a year if you continually show them appreciation they can continually refer you business. Appreciation can be shown in several different ways. But in our fast pace world today it is very difficult to express gratitude in the most personal way, a handwritten card. Thankfully there are companies online that can do all the leg work for you. They can print out your cards with your handwriting and your signature and kick them out in the mail for you. They can also add any picture to your card and even type a message on the front. The time you save in using these systems is worth more than the system itself. You can set up sequential cards to stay in front of your customers and they will do it all for you. All you do is pick out the card you want type in your personal message, click send and they do the rest. If you would like to "Test Drive" the system and send a Free Card to someone you are currently working with or a past customer click on this Free Trial link and one of their representatives will show you how to send a card. Eric Anderson
Real Estate Marketing
08:14, 2008-Aug-7
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FEATURES-BENEFITS OF THE SEND OUT CARDS SYSTEM 1. Easily send real cards and postcards in about a minute from any computer in the world with Internet connection. Add high-gloss finishes at no charge to cards and high-gloss is automatic with postcards. 2. No need to buy stamps, run to the office supply store to buy labels and ink to print addresses, no wasted time running to the store to pay $3-$5 for one card, no need to spend hours or dollars labeling and stamping campaign cards. No more hours or days of lost productivity while sending out a campaign. 3. Save time, energy, effort and money by using the system to easily send out 1 card or 1000 cards in a few minutes by creating a campaign piece once. After the creation of a customized card in minutes, it takes 10 seconds to send out to 1 or 1,000. 4. Create personalized, customized cards using your own photos and graphics – upload up to 30,000 images. Learn the entire system in about an hour – supported by training videos, online training, weekly team teleclasses, a Jump Start Kit and personal coaching. 5. SOC is a vehicle for the Law of Attraction. Appreciation wins out over self-promotion every single time. By sending out at least one unexpected card every day, you will put yourself in an attitude of gratitude and in a positive state of mind to acknowledge the positive impact others. 6. Grow your network and your net worth by growing your relationships that grow your business. Keep top-of-mind with customers, colleagues, friends and family by keeping connected, and putting their photos on your cards. You lose 10% of your influence for every month you don’t keep in contact with your database = 100% loss of influence in less than a year. 7. Import your current database into the system (from Outlook, ACT, Excel or other tab delimited type of file) – have a back-up database on the SOC server that is accessible anywhere. 8. Be a hero by remembering people’s birthdays. Never forget an important date – the reminder system emails you a week before a birthday or anniversary so you can send a timely card to most anywhere in the world – they calculate the postage for you. Use the anniversary feature for business partnerships. One of man’s greatest needs is the need to feel valued, loved, appreciated and honored – this system touches the hearts and heads of people on many levels and fills that need. 9. Send gift cards inside a card for gifts from $5 - $50 with various vendors from American Express, Starbucks, Wal-mart, Home Depot, Blockbuster, The Gap, Bed Bath and Beyond, restaurants and more. Save time from driving to the different stores to buy gifts and cards. Send your card in a box of gourmet coffees, teas, cookies, brownies, mixed nuts or caramels. 10. Totally personalize your cards with your own handwriting font and 4 of your signatures. SOC scans in your personal handwriting and signatures of you or your family. You can even include your dog’s paw print for one of your signatures. Add more handwriting fonts and signatures as you wish. 12. SOC remembers your cards you sent. Each contact has an Action Log where you can see exactly what card and on what date you sent to that contact and what you wrote inside that card. 13. It’s a Cash Machine that doubles as a Marketing Machine and creates a new stream of income so you can earn income from something you’re likely already doing or know you should be doing. 14. Use the system as an incentive for staff members, volunteers, board members etc. – give them bonuses and commissions that don’t come out of your pocket. 15. No inventory, no storage space needed for the selection of 12,000 cards (and growing daily) high-quality 5” x 7” cards and 4”x 6” postcards. Cards cost 62 - 93 cents and postcards cost 31- 62 cents with Wholesale and Entrepreneur packages. New 3-page tri-fold glossy brochure-type cards are only 1 additional point (31 cents) and cost the same postage as a regular card. 16. With the Entrepreneur Package, earn bonuses and commissions with 7 ways to earn passive income. Create a lucrative referral based business to help you acquire or keep a lifestyle of the “want to” life through duplication and passive income with very low start up money. 17. Use SOC as a unique marketing machine that is memorable and differentiates you from the crowd. 97% of our mail is bills or advertisements. Only 3% is personal, and people open their personal mail first. SOC uses handwriting fonts, first-class postage and no labels on their envelopes so your personalized cards get opened. Your contact info is printed on the back of the card, so if the envelope gets thrown away, your contact info remains. 18. Pay-it forward by using gift accounts, giving away a good thing will help you reap rewards faster because what we send out comes back to us many times over. Automated gift accounts allow others to send a card from your site to test the site, even when you’re not there. 19. Industry statistics show most people send an average of 10 cards per year, but have an opportunity to send at least 70 cards. Sending 90 cards in 90 days will make a big difference in your life and the lives of others. SOC motto – Changing the World One Card at a Time. 20. Very low entry investment for Entrepreneurs looking to start a new business. No inventory – everything is “just in time” and “print on demand”. SOC in Salt Lake City prints your card, stuffs the envelope, seals it, prints the address in a hand-written font directly onto the envelope (no labels), stamps it with a first class stamp, and drives it to the post office for you. All for about a buck per card that includes postage. You do the creative stuff – they do the grunt work. If you would like to get a FREE 30 minutes of coaching about this Real Estate Marketing please call us at 1-405-834-3961 and I will give you more information on Real Estate Marketing.
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