Real Estate Marketing | |
Real Estate Marketing Best Practices
09:22, 2008-Jun-19
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I’ve talked to a number of new Realtors, and it seems their #1 focus is “getting my name out.” How do they best accomplish it? This is probably the worst marketing strategy you can take. Why? Because it’s all about you. As much as you want to tell people how you’ll do a wonderful job for them, the reality is that people won’t listen. They don’t care about you. They only care about themselves and their problems. The number one rule of marketing is to remember that with every communication, your prospect only cares “What’s in it for me?” People Are Overwhelmed With Information People are exposed to thousands of marketing messages each day. And because of this, they are mentally overwhelmed. They can’t possibly process everything they take in. So they filter out only that which is relevant to them. And as much as hope your name might stick, it won’t.Think about it - can you remember every tv commercial you watched last night? People are bombarded with information. Google is one of the largest providers of information. Every five years, the total amount of printed knowledge is estimated to double. There are over 120,000 new books published every year. And a report by 3M found that the average adult is exposed to 3,000 advertisements a day which can be found on Google! Make Your Marketing Message Relevant
I just wanted to thank you for helping me today at the doctors office. I hope your boss knows the importance of good customer service. Much Appreciation, Your Name Nothing makes people feel more appreciated than a kind word or two contained in a personalized greeting card from a friend. It works because it's unexpected, shows attention to detail, and it communicates your message in a way that's virtually guaranteed to be well received. And now, the process of sending a greeting card couldn't be easier, using our automated greeting card sender. For less than $1.00 per card and 30 seconds of your time, you can truly make an impact in someone's life. The Send Out Cards system does the hard part for you, it sends out cards! In less than 60 seconds you can send out a personalized greeting card directly from your computer to any postal mailbox anywhere in the world! All for less than $1 per card (plus postage). It is printed in your handwriting with your signature!!! It is just as if you had written it. Their system allows you to easily send out cards from your computer but the best way for you to see just how amazing this system is would be to try it yourself! Sign up for your Free Gift Account and our C.E.O Kody Bateman will help you send out cards to the people you are closest to. That's what Send Out Cards is all about, people helping people, one card at a time.
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